Economic Development Committee Meeting
Tuesday 12 March 2013
Administrative Centre 30 Frances Street Randwick 2031
Telephone: 02 9399 0999 or
1300 722 542 (for Sydney metropolitan area)
Fax:02 9319 1510
Economic Development Committee Meeting
Notice is hereby given that an Economic Development Committee Meeting of the Council of the City of Randwick will be held in the Council Chamber, Town Hall, 90 Avoca Street, Randwick, on Tuesday, 12 March 2013 at 6pm.
Quorum: Eight (8) members
Apologies/Granting of Leave of Absences
Confirmation of the Minutes
Economic Development Committee Meeting - 14 August 2012
Declarations of Pecuniary and Non-Pecuniary Interests
Address of Committee by Members of the Public
In respect to Privacy & Personal Information Protection Act, members of the public are advised that the proceedings of this meeting will be recorded for the purposes of clause 66 of Council’s Code of Meeting Practice.
Economic Development Reports
EDC1/13 Draft Kingsford Town Centre Strategy
Notice of Rescission Motions
Economic Development Report No. EDC1/13
Subject: Draft Kingsford Town Centre Strategy
Folder No: F2012/00050
The Randwick Economic Development Strategy (2009) was commissioned under the Randwick City Plan’s economic theme, ‘A Prospering City’, to promote a strong local economy for Council’s business, commercial and industrial sectors, and town centres. Action 1.6 of the Economic Development Strategy states:
Develop Town Centre Strategies to rejuvenate and revitalise each centre – Short term for Matraville, medium to long for others’
In order to fulfil the obligations of Action 1.6 and develop town centre rejuvenation and revitalisation strategies for all of Randwick City’s town centres, Council resolved in 2009 that a town centre strategy is to be undertaken every two years. The Matraville Town Centre Strategy was developed in 2010 and after a submission to the 2011/12 budget by the Kingsford Chamber of Commerce, Kingsford was chosen as the town centre to be assessed in 2012-13.
The brief for the Kingsford Town Centre Strategy required the development of appropriate, realistic, achievable, innovative and cost effective recommendations for actions designed specifically to revitalise the Kingsford town centre. These recommendations were to be developed through the coordination and fostering of relationships and communication between Council and the Kingsford Chamber of Commerce, the local businesses, and the people who live, work and shop in the Kingsford town centre.
Lawrence Consulting was selected in 2012 to undertake the project and develop the Kingsford Town Centre Strategy.
Research and data collection for the development of the Draft Kingsford Town Centre Strategy involved:
· review of policy and planning documents,
· review of relevant Council documents,
· analysis of ABS census and other relevant economic and demographic data,
· development and administration of a local businesses and shopper survey. During March and April 2012 Council staff, assisted by the Kingsford Chamber of Commerce, collected over 600 shopper and business surveys in the Kingsford town centre.
Wide community consultation was undertaken during the collaborative development of the Draft Kingsford Town Centre Strategy. Community consultation included:
· an initial inception meeting with the Kingsford Chamber of Commerce and Kingsford economic stakeholders to develop a shared vision for the Kingsford town centre,
· a community and economic stakeholder forum at The Juniors to present the collated data from the surveys and to workshop responsive actions for identified issues through collaborative round table discussions,
· meeting with Kingsford Chamber of Commerce and economic stakeholders to present draft actions for endorsement and the opportunity for submissions,
· meeting with the Kingsford Chamber of Commerce to present draft document for endorsement and the opportunity for further submissions,
· extensive, continuous communication with economic stakeholders throughout the duration of the project.
The shared vision that was developed through the community consultation envisaged Kingsford as:
· a thriving centre for small business
· a local shopping and restaurant hub
· a place where private buildings and public spaces are well maintained
· a place where people live, work and socialise
This vision of a thriving, inclusive and environmentally sustainable town centre was the focus for the recommended actions developed within the Draft Kingsford Town Centre Strategy. The Draft Kingsford Town Centre Strategy recommends 45 actions under five main objectives:
· a strong local economy
· a liveable centre
· a sense of community
· improved access and movement
· a sustainable environment
The recommended actions are either Council or Chamber of Commerce lead and have a timing for implementation assigned to each action where:
· Short is 1 to 2 years
· Medium is 3 to 4 years
· Long is 5+ years
Relationship to City Plan
The relationship with the City Plan is as follows:
Outcome 2: A vibrant and diverse community.
Direction 2b: Strong partnerships between the council, community groups and government agencies.
Outcome 3: An informed and engaged community.
Direction 3a: Effective communication methods and technology are used to share information and provide services.
Outcome 6: A liveable city.
Direction 6f: Foster distinct neighbourhoods with commercial centres that meet the needs of our community as places to work, shop, live and socialise.
Outcome 8: A strong local economy.
Direction 8a: Vibrant business, commercial and industrial sectors that provide ongoing and diverse employment opportunities and serve the community.
Direction 8c: Develop and strengthen effective partnerships with key locally based organisations.
Financial impact statement
Funds were set aside to develop the Kingsford Town Centre Strategy in the 2011-12 Economic Development budget. Funds required for the short term actions are allocated in the Economic Development 2012-13 budget and many actions are covered by Council’s Annual Operating budget.
The Draft Kingsford Town Centre Strategy was developed incorporating wide community consultation. The Strategy recommends practical, achievable, innovative and cost effective actions designed specifically to revitalise the Kingsford town centre.
(a) Council receive and adopt the Kingsford Town Centre Strategy; and
(b) Prioritise and implement the short term actions contained in the Kingsford Town Centre Strategy.
Draft Kingsford Town Centre Strategy