Ordinary Council Meeting

 

Supplementary BUSINESS PAPER

 

 

 

 

 

 

 

 

 

 

 

Tuesday 26 June 2012

 

 

 

 

 

 

 

 

 

Administrative Centre 30 Frances Street Randwick 2031

Telephone: 02 9399 0999 or

1300 722 542 (for Sydney metropolitan area)

Fax:02 9319 1510

general.manager@randwick.nsw.gov.au

www.randwick.nsw.gov.au


 

 

 

 

 

 

 

 

 

 

 

 


Ordinary Council                                                                                                     26 June 2012

 

 

 

 

 

 

 

 

 

 

 

 

 


Ordinary Council Meeting

 

Notice is hereby given that an Ordinary Council Meeting of the Council of the City of Randwick will be held in the Council Chamber, Town Hall, 90 Avoca Street, Randwick, on Tuesday, 26 June 2012 at 6pm.

 

 

Mayoral Minutes

MM41/12   Waiving of Fees - Clovelly Community Bank

MM42/12   2012 Maroubra Fun Run & Oktoberfest - Request for Financial Assistance

MM43/12   Proposed Display of Royal Correspondence from Buckingham Palace to Commemorate the Queen's Diamond Jubilee

MM44/12   Mayors for Peace - Request for Support of International Peace Day

MM45/12   Waste Survey Results

MM46/12   Request to support energy saving initiative in support of St Vincent de Paul Society charity store in Randwick

MM47/12   Seeking approval for photographic exhibition of eastern suburbs wetlands at Randwick Community Centre for Biodiversity Month in September

MM48/12   National Monument for Fallen Life Savers

MM49/12   myRANDWICK smartphone app      

 

Notice of Motion

NM34/12    Motion Pursuant to Notice from Cr Andrews - Proposed monument at Little Bay   

 

Late Confidential Report

GF30/12    Des Renford Leisure Centre - Tender T06/12

This matter is considered to be confidential under Section 10A(2) (d) Of the Local Government Act, as it deals with commercial information of a confidential nature that would, if disclosed (i) prejudice the commercial position of the person who supplied it; or (ii) confer a commercial advantage on a competitor of the Council; or (iii) reveal a trade secret.

   

 

 


Ordinary Council                                                                                                     26 June 2012

 

 

Mayoral Minute No. MM41/12

 

 

Subject:                  Waiving of Fees - Clovelly Community Bank

Folder No:                   F2010/00096

Author:                   Councillor Nash, Mayor     

 

Introduction

 

A request has been received from Ms Nazife Halil, Customer Service Officer, Clovelly Community Bank to hold a free sausage sizzle outside their branch at 222-226 Clovelly Road, Clovelly to celebrate their 10th Birthday on Saturday 7 July 2012.   

 

Issues

 

Ms Halil has requested that Council’s application fee of $160.00 be waived as this sausage sizzle is free to the public as a birthday celebration.

 

Financial impact statement

 

In the event that Council accepts the report recommendation, the direct financial implication to Council will be $160.00 which will be funded from the 2012-13 Contingency Fund.

 

Conclusion

 

The Clovelly Community Bank supports numerous Randwick Council events including Seniors Week, Seniors Expo, Garden Awards and the Eco-living Fair.  It is considered that Council should support this activity and that the application fee of $160.00 be waived.

 

Recommendation

That: 

 

a)     Council vote $160.00 to cover the application fee for the Clovelly Community Bank to celebrate their 10th Birthday outside the bank at 222-226 Clovelly Road, Clovelly and funds be charged to the 2012-13 Contingency Fund;

 

b)     The activity organiser undertake to appropriately and prominently acknowledge and promote Council’s contribution prior to and during the activity; and

 

c)     The Mayor or his representative be given the opportunity to address the activity on behalf of Council.

 

Attachment/s:

 

Nil

 

 


Ordinary Council                                                                                                     26 June 2012

 

 

Mayoral Minute No. MM42/12

 

 

Subject:                  2012 Maroubra Fun Run & Oktoberfest - Request for Financial Assistance

Folder No:                   F2005/00182

Author:                   Councillor Nash, Mayor      

 

Introduction

 

Council has been approached by Richard & Philip Walsh on behalf of the Maroubra and Districts Chambers of Commerce requesting funding assistance from Council for the 2012 Maroubra Fun Run and Oktoberfest to be held in October 2012.

 

Issues

 

The Maroubra Fun Run has been an annual event since 1996, when it started out as a small community fair. This event has now grown to over 1,000 runners, walkers and wheelers with another 5,000 people attending the Oktoberfest and Market Day community event held after the fun run in Arthur Byrne Reserve, Maroubra.

 

In order for Mr Walsh to stage this fun run he is seeking a donation of $10,000. This money will cover the cost of the stage, the application and the required traffic calming.  Council will then be advertised as a major sponsor of the event both in promotional material and on the day of the event itself. The Mayor and Councillors will be invited to present trophies and prizes.

 

The proposed 4km course travels via Fitzgerald Avenue, Marine Parade, Mons Avenue, Malabar Road, Beauchamp Road, Broome Street, Fitzgerald Avenue and back to Arthur Byrne Reserve. Some participants will run 8km by travelling the same route twice.

 

It is considered that the Maroubra Fun Run is a non-profit community event and that funds be allocated to cover the costs to stage a safe event for all participants. Funding has been provided by Council in previous years for the Maroubra Fun Runs.

 

Financial impact statement

 

In the event that Council accepts the report recommendation, the direct financial implication to Council will be a contribution of $10,000 from the 2012-13 Contingency Fund.

 

Conclusion

 

The request from Mr Walsh is for Council to assist with funding to cover the cost of the stage, the application and the required traffic calming. The traffic calming will ensure the event is safe and complies with the requirements of the Traffic Management Plan and the NSW RTA regulations.

 

The Maroubra Fun Run is considered a not-for-profit community event.  On this basis it is recommended that funds be donated to cover the costs to stage a safe event for all participants. It is also proposed to allow for this worthwhile community celebration in future years’ Events Budgets, given the significance this event now has for the local community.

 


 

Recommendation

 

That:

 

a)     Council donate $10,000 to the organisers to cover the cost of the stage, the application and the required traffic calming associated with the event, with funding from the 2012-13 Contingency Fund;

 

b)     Council advise the organisers of the Maroubra Fun Run that Council is agreeable to being advertised as a Major Sponsor of the event both in promotional material and on the day of the event;

 

c)     the Mayor or his representative be given the opportunity to address the event on behalf of Council; and

 

d)     Council allocate $10,000 for future Maroubra Fun Runs to contribute towards the cost of the event, with funding being budgeted for in Council’s Events Budget.

 

Attachment/s:

 

Nil

 

 


Ordinary Council                                                                                                     26 June 2012

 

 

Mayoral Minute No. MM43/12

 

 

Subject:                  Proposed Display of Royal Correspondence from Buckingham Palace to Commemorate the Queen's Diamond Jubilee

Folder No:                   F2012/06574

Author:                   Councillor Nash, Mayor     

 

Introduction

 

On 1 February 2012 on behalf of the Councillors and residents of Randwick City, I extended a message of Loyal Greetings to Her Majesty the Queen on the event of Her Majesty’s Diamond Jubilee on 6 February and the subsequent celebrations in early June 2012. A gift of the “Pictorial History of Randwick” was also enclosed. I am very pleased to advise that an official reply has been received in response to our correspondence.

 

Issues

 

An official letter of thanks was received from David Ryan, Director of the Private Secretary’s Office at Buckingham Palace which was accompanied by an official reply from Her Majesty Queen Elizabeth II.

 

As these original letters are of historical significance they have been professionally framed.  In order that they may be visibly accessible to the residents and visitors of Randwick City Council, it is proposed to have them erected prominently in the Margaret Martin Library, Randwick.

 

Financial impact statement

 

There is no direct financial impact for this matter.

 

Conclusion

 

In recognition of this momentous occasion and in acknowledgement of the royal greetings received from Her Majesty and the Director of the Private Secretary’s Office at Buckingham Palace, both these framed letters should be placed on public exhibition in the Margaret Martin Library.

 

Recommendation

 

That Council supports the display of the professionally framed letters from Her Majesty the Queen and the Director of the Private Secretary’s Office at Buckingham Palace at the Margaret Martin Library, Randwick.

 

Attachment/s:

 

Nil

 

 


Ordinary Council                                                                                                     26 June 2012

 

 

Mayoral Minute No. MM44/12

 

 

Subject:                  Mayors for Peace - Request for Support of International Peace Day

Folder No:                   F2009/00197

Author:                   Councillor Nash, Mayor     

 

Introduction

 

In 2005, at the invitation from the Mayors of Hiroshima and Nagasaki, Council officially joined the Mayors for Peace (MFP) Campaign which aims to have nuclear weapons banned across the entire world by the year 2020.

 

An open letter to Council has been received from the Mayor of Montreal and Executive Member of Mayors for Peace, Gerald Tremblay seeking Council’s support to promote the International Day of Peace “Minute of Silence – Moment of Peace” Ceremony, which is marked by a minute of silence and a cessation of all hostilities at noon on 21 September 2012.

 

Issues

 

This year’s theme for the International Day of Peace 2012 is “Sustainable Peace for a Sustainable Future”. Member Councils are encouraged to support and promote the International Peace Day.

 

Member Councils are encouraged to hold a minute silence at noon on 21 September 2012 to make us all focus for a moment on the need to take action for a world free of nuclear weapons.

 

Financial impact statement

 

There will be no direct financial impact on Council.

 

Conclusion

 

The International Day of Peace, marked every year on 21 September, gives us all a chance to reflect on the unconscionable moral, physical and material toll wrought by war on current and future generations. This moment of silence is a chance for us all to have a think about how we can each contribute to a sustainable peace and a secure future for all.

 

Recommendation

 

That Council support the promotion of the International Day of Peace “Minute of Silence – Moment of Peace” Ceremony by holding a one minute silence at all Council locations at midday on 21 September 2012.

 

Attachment/s:

 

Nil

 

 


Ordinary Council                                                                                                     26 June 2012

 

 

Mayoral Minute No. MM45/12

 

 

Subject:                  Waste Survey Results

Folder No:                   F2005/00917

Author:                   Councillor Nash, Mayor     

 

Introduction

 

The 2012 Waste Survey of Randwick residents was carried out to evaluate the level of awareness and issues related to the various waste management services offered by Council. This included gaining an understanding of householder usage of the services provided, as well as satisfaction levels and to identify opportunities for improvement.

 

This paper provides a brief overview of the survey results.

 

Issues

 

Randwick City Council provides waste and cleansing services to 55,000 households which include domestic waste and recycling collection, clean-up services, litter bin collection, street sweeping and various other services.

 

The waste survey was administered online from 7 May to 4 June via www.yoursayrandwick.com.au with hard copies made available at the Administration Building and libraries for residents who did not have internet access.

 

In terms of expected survey results, Council’s waste survey achieved an extremely high response rate, with more than 1,000 surveys completed and remarkably more than 1,600 free-text comments made within the survey. The overall results indicated a high satisfaction, usage and understanding of Council’s waste services.

Some of the highlights included:

·      92.1% received Council’s 2012 waste calendar and 97.0% of these respondents finding the calendar helpful and useful for disposal and recycling purposes;

·      96.6% are of respondents indicated a  strong awareness of Council’s clean-up services and 91.7% using these services on a regular basis;

·      86.4% of respondents agreed that Randwick’s streets are kept clean.

A number of small prizes were allocated to residents for completing the survey. The winners of the 3 prizes are:

1. Mr Narendra Shah (iPod Nano 16GB)

2. Mr Indra Arifin (Tom Tom in Car GPS)

3. Mr Alex Kleiman (Kindle e-Reader wiFi).

 

Financial impact statement

 

There is no direct financial impact for this matter.

 


Conclusion

 

The Waste Survey has provided valuable feedback on Council’s waste services and shown a high level of customer satisfaction. The issues identified through the survey will be further analysed and reported to Council with appropriate actions being taken to make improvements where required.

 

Recommendation

 

That the report be received and noted.

 

Attachment/s:

 

Nil

 

 


Ordinary Council                                                                                                     26 June 2012

 

 

Mayoral Minute No. MM46/12

 

 

Subject:                  Request to support energy saving initiative in support of St Vincent de Paul Society charity store in Randwick

Folder No:                   F2011/00302

Author:                   Councillor Nash, Mayor     

 

Introduction

 

This Mayoral Minute seeks Council’s approval for an energy saving initiative at our local St Vincent de Paul Society charity shop in Randwick.

 

Issues

 

The Australian Youth Climate Coalition (AYCC) based at the University of New South Wales (UNSW) has written seeking Council support for an energy saving initiative they are organising to help bring down the energy costs at the St Vincent de Paul Society shop in Randwick.

 

AYCC groups across Australia are conducting a “Repower Australia” campaign aimed at assisting local businesses reduce their energy bills by switching to more energy efficient sources and introducing energy efficient measures within the building envelope. The AYCC group at UNSW is aiming to assist the local St Vincent de Paul shop in Randwick become more energy efficient as their first Repower project and is seeking Council support in this project.

 

I am proposing that we assist this project by providing funds for an energy audit of the shop to identify energy efficiency measures which can be introduced within the building envelope (up to $500); and matching the groups fund raising to a maximum of $1,200 for implementation of energy saving measures to assist this worthwhile charity group.

 

The group will be asked to provide the appropriate area of Council with the results of the energy audit and the savings which can be made by the implementation of projects carried out from their fundraising efforts and to provide appropriate acknowledgment of Council’s support.

 

Financial impact statement

 

The funding for the energy audit (up to $500) and matching of fund raising efforts up to a maximum of $1,200 will be paid through the Climate Change budget of the environmental levy program.

 

Conclusion

 

This is an innovative community and environmental initiative supporting a very worthwhile charitable organisation servicing residents across the eastern suburbs.

 

Recommendation

 

That Council approve an amount up to $1,700 for the Repower Australia project being organised by the Australian Youth Climate Coalition based at the University of New South Wales for the purposes of making the local St Vincent de Paul Society Shop at Randwick more energy efficient and helping the organisation reduce its energy bills.

 

 

Attachment/s:

 

Nil

 

 


Ordinary Council                                                                                                     26 June 2012

 

 

Mayoral Minute No. MM47/12

 

 

Subject:                  Seeking approval for photographic exhibition of eastern suburbs wetlands at Randwick Community Centre for Biodiversity Month in September

Folder No:                   F2004/08272

Author:                   Councillor Nash, Mayor     

 

Introduction

 

This Mayoral Minute seeks Council’s approval for a photographic exhibition of eastern suburbs wetlands by local resident and former Senior Ranger, Sydney District, John Poleson, at Randwick Community Centre during September, 2012.

 

Issues

 

John Poleson is the retired former Senior Ranger, Sydney District, of the NSW National Parks and Wildlife Service. Locally born and a long-term local resident, Mr Poleson, was formerly second in charge of Sydney District which included the La Perouse section of Botany Bay National Park. In his retirement he has been photographing wetland areas of the eastern suburbs after studying at the Australian Centre for Photography. The photographs he has been taking document and capture the various seasonal changes of wetland areas extending from Centennial Park through to Botany Bay and include those of the Randwick Environment Park.

 

Mr Poleson now has a varied collection of very high quality photographs tracking the environmental importance of these wetlands of the eastern suburbs and including images of flora and fauna, particularly local bird life, as well as some of the historically significant artefacts associated with these wetlands.

 

Mr Poleson is keen to allow Randwick Council to exhibit these images at Randwick Community Centre to coincide with Biodiversity month in September and coinciding with Council’s flagship environmental event, our Eco Living Fair planned for 16 September 2012.

 

As Mr Poleson is retired he is not seeking remuneration, however, it is proposed to allow $600 to assist him in the framing and production of the additional images required. Mr Poleson would be interested in donating one of these local photographs to Randwick City Council and to provide a separate, framed photograph as one of the prizes for giving away at the Eco Living Fair.

 

Financial impact statement

 

The costs associated with this first time exhibition of Mr Poleson’s photographic artworks includes:

 

·      Providing public access to the exhibition for 3 hours per day for 2 days a week and 4 weeks of September (approximately $1,200); and 

·      $600 materials and resources related to production of additional images to be displayed during September.

 

The amount of $1,800 will be made available from the Biodiversity budget of the environmental levy program.

Conclusion

 

This is an important and prestigious opportunity for Randwick to showcase Mr Poleson’s collection of works depicting the locally important wetland systems that extend from Centennial Park to Botany Bay.

 

Recommendation

 

That Council approves the exhibition of Mr Poleson’s wetland photographs at the Randwick Community Centre during Biodiversity month in September.

 

Attachment/s:

 

Nil

 

 


Ordinary Council                                                                                                     26 June 2012

 

 

Mayoral Minute No. MM48/12

 

 

Subject:                  National Monument for Fallen Life Savers

Folder No:                   F2007/00506

Author:                   Councillor Nash, Mayor     

 

Introduction

 

It is a little known fact that there were approximately 20 Surf Life Saving Clubs in Australia at the outbreak of World War I and when the call went out for volunteers to fight for our country, a significant number of these club members signed up and went overseas to defend our great nation and our freedom.

 

This Mayoral Minute proposes a project to honour our country’s fallen lifesavers who have given their lives in wars throughout history.  My wish is for this to be a bipartisan project involving Council, the State and Federal Governments and Surf Life Saving Australia.

 

Issues

 

It is proposed that a national monument be set up at Coogee Beach to honour our fallen lifesavers who have given their lives in wars throughout history. It would be located at the southern end of Coogee Beach (see attached map) and would include an appropriate monument/sculpture, a wall of remembrance listing all fallen lifesavers and terrace seating.

 

Further, it is proposed that a trust be established to oversee this project and to monitor and add to the monument on an ongoing basis. The Trust would consist of the following members:

 

·      The Mayor of Randwick City Council;

·      The Federal Member for Kingsford Smith;

·      The State Member for Coogee;

·      Mr Phil Vanny AM, CEO Surf Life Saving NSW;

·      Mr Barry Collins from the Returned Soldiers League (RSL);

·      A representative from Randwick Barracks;

·      Mr Tony Waller, President Coogee Surf Life Saving Club;

·      Mr Pat Garcia, Coogee Surf Life Saving Club; and

·      The General Manager of Randwick City Council.

 

It is also my strong intention to set up an annual event at the “raising of the flags” at the start of each surf life saving season where we will honour our fallen lifesavers with an appropriate and dignified ceremony at this monument. A suitable annual date would be agreed to by the Trust.

 

This proposal would comply with all relevant environmental and planning legislation. A report on this proposal will be brought back to Council and will include plans, costings and funding options.

 

Financial impact statement

 

As I will be calling on the State and Federal Government to assist with funding for this project, Council will be providing the initial funding for the preliminary concept and design documentation from the Infrastructure Reserve, which will then be offset by the funding received from the State and Federal Governments.

 

Conclusion

 

This project would be a first in Australia and, given Coogee Surf Life Saving Club is one of the oldest clubs in Australia, it is the perfect location for a monument to honour our fallen lifesavers.

 

 

Recommendation

 

That:

 

a)     a national monument, consisting of an appropriate monument/sculpture, a wall of remembrance listing all fallen lifesavers and terrace seating be set up at the southern end of Coogee Beach to honour our fallen lifesavers who have given    their lives in wars throughout history;

 

b)     a trust be established to oversee all aspects of this project and to monitor and         add to the monument on an ongoing basis. The Trust would consist of the       following members;

 

·    The Mayor of Randwick City Council;

·    The Federal Member for Kingsford Smith;

·    The State Member for Coogee;

·    Mr Phil Vanny AM, CEO Surf Life Saving NSW;

·    Mr Barry Collins from the Returned Soldiers League (RSL);

·    A representative from Randwick Barracks;

·    Mr Tony Waller, President Coogee Surf Life Saving Club;

·    Mr Pat Garcia, Coogee Surf Life Saving Club;

·    The General Manager of Randwick City Council;

 

c)     this project is to be a joint partnership involving Council, the State and Federal         Governments and Surf Life Saving Australia;

 

d)     Council provide the initial funding for the preliminary concept and design   documentation from the Infrastructure Reserve; and

 

e)     Council calls on the State and Federal Government to assist with funding for     this project.

 

Attachment/s:

 

1.View

Map of proposed location

 

 

 

 


Map of proposed location

Attachment 1

 

 


Ordinary Council                                                                                                     26 June 2012

 

 

Mayoral Minute No. MM49/12

 

 

Subject:                  myRANDWICK smartphone app

Folder No:                   F2011/00484

Author:                   Councillor Nash, Mayor     

 

Introduction

 

On 28 February 2012, Council resolved on a recommendation contained in Mayoral Minute No MM11/12:

 

“That Council endorse the further investigation of:

 

a)     Improved GIS and online services and that a report from the Director Governance and Financial Services prepare a report on the changes to the organisation structure required to bring this about.

 

b)     The development of a Randwick ‘App’ that is resident focussed and provides the information that residents want to receive from Council. Such as DA's within 400m of the residents home, or events in their area, or capital works in their area, etc.

 

c)     The future of social media for improving resident engagement and service provision.”

 

This Mayoral Minute provides an update on the development of the myRANDWICK App (part b).

 

Issues


As technology changes, when and how people access information also changes. I believe that Council has an obligation to provide information to our local residents in the way our residents want to receive information. This is particularly important for those residents who are busy professionals or families who may not necessarily have time to either come into Council’s offices or regularly read local media to obtain information about Council. The increasing use of mobile devices like smart phones and the fast uptake of apps presents an opportunity for Council to increase our engagement with the community.

 

It’s a startling fact that there are now more mobile phones in Australia than there are people. Interestingly, the percentage of mobile phones that are also ‘smart’, ie. that have internet/GPS and data processing capability, is also increasing. Telstra estimated last year that 50% of mobile phones are smartphones, and they predicted this would rise to 66% this year (2011 Smartphone Index). No doubt smartphone ownership will only continue to rise as the cost of data plans and smartphones decreases.

 

Council is also witnessing an increase in people using smartphones to access our website. From January to March 2012, more than 20,000 unique visitors accessed www.randwick.nsw.gov.au from a smartphone device. Of these visitors, nearly 13,000 were using Apple iPhones and nearly 7,000 were using Applie iPads. Only a small number were using other devices like Androids.

 

We also know that when people access our website from a smartphone, the type of information they are seeking is generally about services that affect them, their street and their suburb.

 

The most popular website pages viewed for the past 12 months on www.randwick.nsw.gov.au are:

 

1. library services

2. Council’s contact information

3. current employment vacancies

4. DAs / building information

5. Des Renford Leisure Centre

6. waste services.

 

Additionally we know that phone calls to our Call Centre about waste account for 33% of all calls. The next most popular reasons for calling are to enquire about rates, DAs, Ranger services, planning issues, tree issues, building issues and Council events.

 

Requesting information about local services is a common theme amongst people calling Council or going to our website and this was a guiding principle in helping develop myRANDWICK.

 

myRANDWICK

Council’s response to the increasing popularity of smartphone devices is myRANDWICK. myRANDWICK is an iPhone app which will be available for download from the Apple App store from July 2012 and it is also a web-based app. This means that no matter what type of smartphone you have, you’ll be able to access myRANDWICK.

 

The key difference between myRANDWICK and other council and government apps

is that myRandwick puts residents and ratepayers first. To get customised content from the app, users need to enter their home address which provides unique customised data relating to things occurring in their street and their suburb.

 

The app also provides a wide range of notification and alert options as well as social media sharing functionality.

 

Features of myRANDWICK

The app is divided into five sections to directly respond to residents’ demand for information. Beach condition reports are located on every page.

 

myWaste:

§ Lists your next garbage, recycling and green waste collection dates

§ Lists the next free scheduled cleanout scheduled for your zone

§ Lists upcoming ewaste and chemical cleanout collection days

§ Helps you book a free cleanout collection service

§ Lets you report waste problems directly to Council

§ Shows you comparative information about bin weights

§ Lets you set reminders – opt for push notifications, email, Facebook or Twitter notifications

 

myDAs:

§ Shows development applications near you

§ Lets you read details of the DA, view associated documents or email yourself a link to print out copies

§ Lets you share a DA across Facebook or Twitter

§ Shows you DAs on a map

§ Lets you ‘favourite’ and track DAs as they are assessed and determined by Council

§ Colour-codes DAs by status to make tracking easier

§ Lets you lodge a submission on a DA through the app

§ Give a DA a ‘thumbs up’ or ‘thumbs down’

 

myBeaches:

§ Daily surf conditions and photos for Maroubra, Clovelly and Coogee beaches updated every morning by Council’s lifeguards

 

myNews & Events:

§ Lists events and news local to your suburb

§ Sorts events by topic to find what you’re interested in

§ Sets reminders – opt for push notifications, email, Facebook or Twitter notifications

§ See community events – car boot sales, fetes, markets and garage sales across Randwick City

 

myMaps:

§ Discover your neighbourhood

§ Explore Council facilities like parks, pools, libraries, community centres and venues for hire

§ Comment and rate the places you visit

 

More:

§ Report a problem for Council to fix. Take a photo and the location will automatically be geo-tagged and sent to Council for attention.

§ View current job vacancies at Council

§ Contact your local ward Councillor

§ Contact your local Precinct Committee, find their next meeting and get involved in your community

§ View and comment on current projects open for community consultation

§ Contact Council by phone, email, in person, in writing, on Facebook, Twitter or through www.yoursayrandwick.com.au.

 

Marketing

A comprehensive marketing and communication strategy has been developed to inform and engage local residents about the availability of the free app. The campaign includes a wide range of advertising mediums with a focus on short and medium term engagement as well as customised marketing depending on the audience

 

In brief the marketing plan includes:

 

Publicity

Local publications targeted to inform local residents. Metropolitan media,

tech media and local government media targeted to showcase the app.

 

Flyers, postcards and newsletters

Rates notice insert, postcard distributed to every household in Randwick City and a feature in the July 2012 Randwick Community News newsletter.

 

Advertising

Advertising in The Beast and Southern Courier, online advertising and Facebook advertising targeting local residents.

 


Mass marketing

Bus shelter advertisements, local cinema adverts and A3 posters at local businesses, libraries, community centres and Council buildings.

 

One to one marketing

Stalls at local beaches, shopping centres and transport hubs providing demonstrations of the app.

 

Tailored marketing

A-frames at three local beaches advertising the surf conditions feature of the app, flyer insert for waste-related correspondence about the waste features of the app, banner advert developed to include on all DA notification letters promoting the app.

 

Standard marketing

Internal and external presentations, Mayor’s Column in local papers, Twitter, Facebook, Randwick eNews.

 

Award submissions

Submission to the 2012 Local Government RH Dougherty Award for Excellence in Communication and other awards as appropriate.

 

Financial impact statement

 

Funds to develop and market myRANDWICK are already allocated in the 2011-12 budget.

 

Conclusion

 

myRANDWICK is a unique smartphone app for residents living in Randwick City. It will provide yet another opportunity for residents to both receive information and communicate with Council. It is also one component of Council’s new online services direction which seeks to provide the capacity for residents to interact with Council without the need to come into a Council office, should they so choose.

 

Recommendation

 

That Council notes the development of Council’s new smartphone app myRANDWICK and its proposed launch in July 2012.

 

Attachment/s:

 

1.View

myRANDWICK Marketing Materials

 

 

 

 


myRANDWICK Marketing Materials

Attachment 1

 

 







    


Ordinary Council                                                                                                     26 June 2012

 

 

Motion Pursuant to Notice No. NM34/12

 

 

Subject:                  Motion Pursuant to Notice from Cr Andrews - Proposed monument at Little Bay

Folder No:                   F2007/00506

Submitted by:          Councillor Andrews, Central Ward     

 

 

That Council consider funding a small bronze sculpture monument by Eileen Slarke to be erected at the spot where Christo and Jean Claude wrapped the coast of Little Bay in 1969 as part of the adopted budgetary allocation for public arts projects for 2012/13.